Feature prioritization: deciding what to build first
Feature prioritization for a non-technical founder with a long wishlist and a budget for a fraction of it. A method for deciding what to build first, and what…
Minimum lovable product: where to spend the love
A minimum lovable product isn't a polished MVP. It's an MVP with its love in one place. How a non-technical founder decides where that love goes, and where…
Minimum viable product: the non-technical founder’s guide
An MVP isn't the cheapest version you can ship. It's the leanest one that still proves whether anyone will pay. A four-question framework for scoping your first build.
Lovable vs Bolt: what a non-technical founder is buying
Lovable or Bolt? Settle it in five minutes: where each AI app builder wins, what their pricing models reveal, and the moment your prototype stops being one.
How Long Does It Take to Develop an App? A Real Answer
Most apps take three to six months for a first real version. The honest ranges by build type, what really moves the number, and how to read a…
Proof of concept: a non-technical founder’s guide to the PoC
What a software studio is really selling when they pitch you a proof of concept, and the four-question test for the non-technical founder before signing the check.
How to write a product requirements document when you’re not a PM
Most PRD guides are written for product managers. If you're a non-technical founder briefing a developer for the first time, the document you need is shorter, more decision-rich,…
Most MVPs aren’t
The acronym has been stretched to mean anything a founder ships in a hurry. The version that helps is a falsifiable bet — and almost nobody writes the…