Proof of concept vs prototype: what should you build first?
Proof of concept vs prototype: a POC proves it can be built, a prototype proves it feels right. Which one a non-technical founder should pay for first.
Market Validation: How to Know People Will Pay Before You Build
Market validation is proving people will pay before you build. A non-technical founder's guide to testing real demand with commitment signals, not compliments.
Two-sided marketplace: what to build first (and what to fake)
A two-sided marketplace is two products plus a matching engine. A non-technical founder's guide to the cold-start problem, what to build first, and what to fake.
How much does an app cost? Why the price depends on you
How much an app costs isn't a question with a price list. The number is the output of decisions the founder hasn't made yet. A four-question framework to…
How to launch an app: the non-technical founder’s playbook
Launching an app is an engineering event before it's a marketing event. A non-technical founder's playbook for go-live: the readiness test, the four launch calls that are yours,…
Feature prioritization: deciding what to build first
Feature prioritization for a non-technical founder with a long wishlist and a budget for a fraction of it. A method for deciding what to build first, and what…
Minimum lovable product: where to spend the love
A minimum lovable product isn't a polished MVP. It's an MVP with its love in one place. How a non-technical founder decides where that love goes, and where…
Minimum viable product: the non-technical founder’s guide
An MVP isn't the cheapest version you can ship. It's the leanest one that still proves whether anyone will pay. A four-question framework for scoping your first build.
Lovable vs Bolt: what a non-technical founder is buying
Lovable or Bolt? Settle it in five minutes: where each AI app builder wins, what their pricing models reveal, and the moment your prototype stops being one.
How Long Does It Take to Develop an App? A Real Answer
Most apps take three to six months for a first real version. The honest ranges by build type, what really moves the number, and how to read a…