Proof of concept: a non-technical founder’s guide to the PoC
What a software studio is really selling when they pitch you a proof of concept, and the four-question test for the non-technical founder before signing the check.
How to write a product requirements document when you’re not a PM
Most PRD guides are written for product managers. If you're a non-technical founder briefing a developer for the first time, the document you need is shorter, more decision-rich,…
Most MVPs aren’t
The acronym has been stretched to mean anything a founder ships in a hurry. The version that helps is a falsifiable bet — and almost nobody writes the…