Web app vs mobile app: the decision before the build
A founder-side framework for choosing between a web app, a PWA, and a native mobile app: where the job happens, what it needs from the device, and the…
Minimum lovable product: where to spend the love
A minimum lovable product isn't a polished MVP. It's an MVP with its love in one place. How a non-technical founder decides where that love goes, and where…
Internal tools: the software your company actually runs on
The software no customer sees but the whole company runs on. A founder's framework for which internal tools to build, which to buy, and what to leave in…
How to protect an app idea: what works, what’s theater
You can't patent an idea, and an NDA won't save you. The real risk isn't theft; it's not owning the code you paid for. Here are the three…
How to outsource app development without getting burned
You've decided to outsource your app build. Here's the buyer-side playbook for scoping it, choosing a team, structuring the deal, running the build, and owning the asset, so…
Minimum viable product: the non-technical founder’s guide
An MVP isn't the cheapest version you can ship. It's the leanest one that still proves whether anyone will pay. A four-question framework for scoping your first build.
Lovable vs Bolt: what a non-technical founder is buying
Lovable or Bolt? Settle it in five minutes: where each AI app builder wins, what their pricing models reveal, and the moment your prototype stops being one.
Legacy system: keep it, modernize it, or replace it? The non-technical founder’s guide
A legacy system isn't about age, it's about risk. How to diagnose yours with four questions and choose between keeping, encapsulating, modernizing incrementally, or replacing.
Native vs cross platform: the build decision a non-technical founder actually owns
You'll never write a line of Flutter, so native vs cross platform isn't yours to answer on technical grounds. It's a budget-and-timeline decision. Here's the four-question test.
Wireframe vs mockup vs prototype: what you’re approving
A studio hands you wireframes, then mockups, then a prototype. Here's what each is for, what to actually say at each stage, and the feedback mistake that costs…