Registering software with Brazil’s INPI: a guide for the founder who paid for the code
INPI software registration in Brazil: what it protects, what it costs, how it works, and why ownership of the code is born in the contract, not the certificate.
How to Find a Technical Cofounder (and Whether You Need One)
How to find a technical cofounder, and how to know whether you actually need one. A non-technical founder's framework for getting technical leadership.
App development process: a guide for the founder paying the bill
The app development process is sold as six neat stages. Here's what actually happens in each, your one job at every step, and where founders quietly lose control…
Software documentation: what to demand from your dev team
Software documentation is the difference between owning your system and renting it from whoever holds the knowledge. What to require, and how to tell if it's any good.
Proof of concept vs prototype: what should you build first?
Proof of concept vs prototype: a POC proves it can be built, a prototype proves it feels right. Which one a non-technical founder should pay for first.
Software development estimation: how to read the number
Your developer sent back a number: 12 weeks, $180,000. An estimate is a range someone rounded off for you. Here are the four questions that pull the range…
Functional and non-functional requirements: a guide for the founder paying the bill
Every founder writes the functional requirements. Almost none write the non-functional ones, and those are what decide the price of the build and what happens on launch day.
Story points, explained for the founder paying the bill
What story points actually measure, why nobody will convert them into hours for you, and the one conversion you can run yourself without corrupting the estimate.
Frontend and backend: the non-technical founder’s guide
Frontend and backend explained for the non-technical founder: how to brief precisely, read an estimate, and tell whether a bug is front or back.
Market Validation: How to Know People Will Pay Before You Build
Market validation is proving people will pay before you build. A non-technical founder's guide to testing real demand with commitment signals, not compliments.