Software architecture: a guide for the founder paying the bill
Software architecture is the set of decisions that price every future change. The guide for the founder who signs the check and can't read the code.
Vendor lock-in: what it costs and when to accept it
Lock-in is not a defect in bad tools. It is the price of any tool that does real work for you. A four-question test for pricing the cost…
Two-sided marketplace: what to build first (and what to fake)
A two-sided marketplace is two products plus a matching engine. A non-technical founder's guide to the cold-start problem, what to build first, and what to fake.
White label: what it is and when it becomes a cage
White label puts you in market in weeks. The trouble starts when the product works: when renting another company's architecture becomes a cage, and how to decide.
Fractional CTO: when it works, when it doesn’t, and what a non-technical founder actually buys
A fractional CTO is the right hire for technical oversight when something is already being built. It is the wrong hire for shipping product from zero. A non-technical…
AI wrapper: the wrong question, and the question that actually decides whether you have a business
"AI wrapper" is a category that does too much work. The four moats that decide whether what you're building is durable, the five questions to ask before you…