Registering software with Brazil’s INPI: a guide for the founder who paid for the code
INPI software registration in Brazil: what it protects, what it costs, how it works, and why ownership of the code is born in the contract, not the certificate.
How to Find a Technical Cofounder (and Whether You Need One)
How to find a technical cofounder, and how to know whether you actually need one. A non-technical founder's framework for getting technical leadership.
App development process: a guide for the founder paying the bill
The app development process is sold as six neat stages. Here's what actually happens in each, your one job at every step, and where founders quietly lose control…
Software documentation: what to demand from your dev team
Software documentation is the difference between owning your system and renting it from whoever holds the knowledge. What to require, and how to tell if it's any good.
Software architecture: a guide for the founder paying the bill
Software architecture is the set of decisions that price every future change. The guide for the founder who signs the check and can't read the code.
How much does an app cost? Why the price depends on you
How much an app costs isn't a question with a price list. The number is the output of decisions the founder hasn't made yet. A four-question framework to…
The product roadmap a non-technical founder actually needs
Most founders build the wrong roadmap: a fixed-date schedule that goes stale in two weeks. The product roadmap you need sequences by risk, not by calendar.