Project scope: what to define before you hire a developer
Project scope defines what's in and what stays out before you hire whoever builds your software. How to write one that protects the budget.
Code audit: what a non-technical founder is actually buying
Your developer quit or your agency wants more money, and you need to know if the code is sound. What a code audit checks, who should run it,…
System integration: the non-technical founder’s guide to connecting your operation
System integration explained for the non-technical founder: when to connect your tools and how to choose between Zapier, an iPaaS, and custom code.
How to launch an app: the non-technical founder’s playbook
Launching an app is an engineering event before it's a marketing event. A non-technical founder's playbook for go-live: the readiness test, the four launch calls that are yours,…
Scope creep: why your software project balloons, and who pays for it
Scope creep is your project's scope growing out of control after it starts. Why it happens on every outsourced build, and how to stop it.
Acceptance criteria: how a non-technical founder defines done
Acceptance criteria, rewritten for the founder paying for the build: a plain-language way to define done for each feature, agreed before the work starts.
The product roadmap a non-technical founder actually needs
Most founders build the wrong roadmap: a fixed-date schedule that goes stale in two weeks. The product roadmap you need sequences by risk, not by calendar.
Feature prioritization: deciding what to build first
Feature prioritization for a non-technical founder with a long wishlist and a budget for a fraction of it. A method for deciding what to build first, and what…
Web app vs mobile app: the decision before the build
A founder-side framework for choosing between a web app, a PWA, and a native mobile app: where the job happens, what it needs from the device, and the…
Minimum lovable product: where to spend the love
A minimum lovable product isn't a polished MVP. It's an MVP with its love in one place. How a non-technical founder decides where that love goes, and where…