Engineering, product, and design notes from the Pixel Breeders team.
Staff augmentation is the most over-pitched delivery model in software services. Here's when it actually works, the trap it sets for non-technical founders, and a four-question test before…
Technical debt is a business decision, not a developer's problem. The non-technical founder's guide to the four types that matter and a four-question diagnostic.
What a software development contract should actually do for a non-technical founder, the five clauses that matter, the three traps in standard templates, and when the 40-page version…
Why an RFP is the wrong instrument for early-stage custom software, and the five-paragraph partner brief that fits the work instead.
Source code escrow protects enterprise buyers from large vendors going bankrupt. It is the wrong instrument for an early-stage startup buying custom software from a small studio.
A non-technical founder's guide to technical advisors: what 0.25–1% equity actually buys, the three failure patterns, and the four conversations to have before signing.
A founding engineer is the highest-stakes hire a non-technical founder makes. Here is what you are actually buying, the three traps to avoid, the equity math, and the…
A field guide for non-technical founders on what feature creep really is, why the standard "say no" advice doesn't help you, and the three-source diagnosis plus one-question test…
A field guide for founders whose entire product runs through one engineer: what bus factor actually measures, why the obvious fix usually makes the problem worse, and the…
A field guide for non-technical founders being asked to fund a software rewrite: what the question actually means, why most rewrites fail, the five questions to ask before…
