Market Validation: How to Know People Will Pay Before You Build
Market validation is proving people will pay before you build. A non-technical founder's guide to testing real demand with commitment signals, not compliments.
Agile methodology: a guide for the founder who pays
Agile methodology explained for the person paying for the build, not for the people on the team: what it buys you, what it asks, and how to tell…
How to write a user story when you’re not the one building it
A user story is the smallest unit of a build brief. Here's the template, the four checks that separate a buildable story from a landmine, and a worked…
What is a sprint? A non-technical founder’s guide
What is a sprint? The fixed two-week cycle that turns an outsourced build into something you control, without becoming a tech manager.
What a Statement of Work Really Is (and How Not to Sign a Bad One)
A statement of work defines exactly what you're paying a vendor to build. Here's how to read one, and the clauses that decide who eats the cost.
What is a backlog? A non-technical founder’s guide
A backlog is the prioritized list of what's still left to build in your product. Why it's yours, not your dev's, and how to prioritize it without code.
Two-sided marketplace: what to build first (and what to fake)
A two-sided marketplace is two products plus a matching engine. A non-technical founder's guide to the cold-start problem, what to build first, and what to fake.
What is a tech stack? A non-technical founder’s guide
What is a tech stack? A plain-language guide for non-technical founders: how to read the stack you were handed, spot the red flags, and ask the right questions.
Micro SaaS: what it is and when it’s worth building one
Micro SaaS is lean, niche subscription software that solves one problem. What it is, when it's worth building one, and the trap to avoid.
Change request: how to change a software build mid-project
A change request is how a non-technical founder changes a software build on purpose, before the change becomes scope creep or a surprise invoice. The five-part framework.