Software requirements document: the non-technical founder’s guide to one that actually gets quoted
What goes in, what stays out, and how to tell when the document is ready to send to a software studio.
RFP for software development: why most non-technical founders are using the wrong instrument
Why an RFP is the wrong instrument for early-stage custom software, and the five-paragraph partner brief that fits the work instead.
Software house: when to hire one (and when not to) — the non-technical founder’s guide
A four-question framework for choosing between a software house, a freelancer, an in-house team, and no-code, and how to evaluate a software house without faking technical depth.