What is a sprint? A non-technical founder’s guide
What is a sprint? The fixed two-week cycle that turns an outsourced build into something you control, without becoming a tech manager.
What a Statement of Work Really Is (and How Not to Sign a Bad One)
A statement of work defines exactly what you're paying a vendor to build. Here's how to read one, and the clauses that decide who eats the cost.
How to hire a developer for a startup: a non-technical founder’s playbook
A practical, opinionated guide for non-technical founders. When not to hire, how to brief, how to interview without faking technical depth, and what to pay.
Most MVPs aren’t
The acronym has been stretched to mean anything a founder ships in a hurry. The version that helps is a falsifiable bet — and almost nobody writes the…
The CTO you can’t hire — and why that’s not your problem yet
Most non-technical founders try to hire a CTO at the wrong moment. The right move, until Series A, is almost always a delivery partner.