How to choose a software development company when you can’t read the code
Three vendors, three near-identical pitches, no way to tell them apart. The honest way to choose a software development company: grade behavior, not the portfolio.
Offshore vs nearshore: a non-technical founder’s guide to picking where to build
Offshore vs nearshore is not really a geography decision. It is a decision about how much communication tax a non-technical founder can absorb without becoming the engineering manager.…
Staff augmentation: when it’s the right call, when it’s a trap, and how to tell
Staff augmentation is the most over-pitched delivery model in software services. Here's when it actually works, the trap it sets for non-technical founders, and a four-question test before…