Build vs buy: a non-technical founder’s decision framework
Build vs buy isn't a binary in 2026. The third option (stitching SaaS together) is usually the right one. Here's the four-question checklist non-technical founders can actually use.
Technical debt: the non-technical founder’s guide (4 types, diagnostic)
Technical debt is a business decision, not a developer's problem. The non-technical founder's guide to the four types that matter and a four-question diagnostic.
Software house: when to hire one (and when not to) — the non-technical founder’s guide
A four-question framework for choosing between a software house, a freelancer, an in-house team, and no-code, and how to evaluate a software house without faking technical depth.